Purpose: development of a business model (BM) of a virtual reclamation park (VRP) using the Canvas methodology, in particular, the development of an example of interaction with the agricultural marketing within the VRP, as well as the creation of the VRP organizational structure.
Materials and methods. To build BM VRP, “Canvas” (Canvas) BM, clearly and concisely illustrating the main characteristics of the proposed business proposal was used.
Results. As a result of the research, Canvas BM which examines an example of interaction within the framework of a VRP in the provision of agricultural products marketing services was developed; it was found that in the process of VRP operation, the main costs will be the costs associated with wages; the VRP organizational structure was developed; preliminary calculations on the costs necessary for VRP successful operation were carried out; it was stated that to ensure the VRP operation about 20–25 specialists with salary no less than 50000 rubles per month will be required. Calculations showed that for the successful VRP functioning a monthly subscription to its services can be about 7 rubles per 1 ha of the reclaimed area.
Conclusions. The implementation of the “Canvas” (Canvas) BM solves the issues of financial support for the technical functioning of such an organizational and economic process as VRP. When implementing this model, there is no need for additional state funding for VRP technical support.
DOI: 10.31774/2222-1816-2020-3-288-303
agriculture; land reclamation; reclamation park; virtual reclamation park; business model; Canvas business model organizational structure; agricultural marketing.
Virtual reclamation park: organizational structure and example of interaction / L. A. Voyevodina, O. V. Voyevodin, I. P. Abramenko, R. V. Revunov // Scientific Journal of Russian Scientific Research Institute of Land Improvement Problems [Electronic resource]. – 2020. – № 3(39). – P. 288–303. – Mode of access: http:www.rosniipm-sm.ru/en/article?n=1152. – DOI: 10.31774/2222-1816-2020-3-288-303.
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